Although there are over 100 different measures of various aspects of sex role activities, little work has been done to measure male sex role stereotypy or attitudes. Doyle and Moore (1978) factored five scales out of a large pool of items administered to several different groups. To clarify and broaden Doyle and Moore's work, and to develop a measure of attitudes toward males in society, 40 additional items were generated to add to Doyle and Moore's original 45 items, producing an 85-item pool. Factor analysis of college students' (61 males and 123 females) responses to the items (both the original Doyle and Moore items and then of all 85 items) yielded 23 possible factors, with half of the items, including 15 of the 40 new items, loading on a single factor. Fourteen items which loaded over .30 on this factor and did not load higher on any other factors (even in the Doyle and Moore study) were chosen to form the Attitudes Toward Males in Society Scale (AMS). AMS scores were completed for each participant and compared to demographic data. Analyses of results showed that females had a slightly more liberated view of male roles in society than males, and older women were more liberal than younger women. There was no difference with age among men. (MCF)