Evaluation and results of a statewide promotional campaign using billboards featuring Johnny Cash to promote public awareness of, and recruitment for, Adult Basic Education (ABE) programs in Ohio are presented with the highlights of the purchasing and distribution activities. Response to a questionnaire sent to all ABE directors in Ohio requesting information on their participation in and/or effectiveness of the advertising campaign in their region provides information in the following areas: (1) distribution, cost, length of time displayed and awareness of displays; (2) public response to, and awareness of, the promotion and the effects on recruitment; (3) ideas for new and continued promotional efforts; and (4) positive responses of a majority of ABE directors and their recommendation for statewide sponsorship of future public awareness and recruitment programs centered on a "theme" or a personality." The questionnaire is included. (JW)