ERIC Number: ED232704
Record Type: Non-Journal
Publication Date: 1981-Aug
Reference Count: N/A
Public Relations for School Media Programs. An ERIC Fact Sheet.
Ely, Donald P.
Designed for elementary and secondary school library media personnel, this fact sheet briefly outlines the need for and methods of public relations. The document emphasizes that because library media programs are vulnerable to budget cuts, the need exists to educate those making fiscal decisions on the role of these materials in the curriculum. A 5-step guide for communicating information is outlined: (1) determine who sends the message; (2) decide the content of the message; (3) identify the audience; (4) seek vehicles for communication; and (5) determine the objective of the message and methods to evaluate its effectiveness. A list of reference materials on public relations is provided. (KC)
Publication Type: ERIC Publications
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Information Resources, Syracuse, NY.