ERIC Number: ED232611
Record Type: Non-Journal
Publication Date: 1983-Mar
Reference Count: N/A
Turnaround Management Strategies: The Adaptive Model and the Constructive Model. ASHE 1983 Annual Meeting Paper.
Chaffee, Ellen E.
The use of two management strategies by 14 liberal arts and comprehensive colleges attempting to recover from serious financial decline during 1973-1976 were studied. The adaptive model of strategy, based on resource dependence, involves managing demands in order to satisfy critical-resource providers. The constructive model of strategy, based on social constructionism, involves managing meaning in order to enhance the organization's legitimacy. Interview data, published and unpublished materials, and Higher Education General Information Survey results were evaluated. Variables for the adaptive model related to responsiveness in academic programs, organizational flexibility, diversity of academic programs, and efficiency. Variables for the constructive model were fund-raising and marketing, professionalization of the management team, focus for the academic program, and improving and involving the trustees. The adaptive model of strategy was followed by most members of both groups of colleges: the "more resilient" and the "less resilient." The adaptive model appeared to assist in the recovery efforts, but did not account for the faster recovery of the more resilient set. The constructive model of strategy was followed by most of the more resilient colleges but by few of the less resilient colleges. (SW)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: N/A