A case study in program evaluation that demonstrates the effectiveness of qualitative research methods is presented. Over a 5-year period, the Union for Experimenting Colleges and Universities in Ohio offered a baccalaureate program (University Without Walls) to local employees of a national manufacturing firm. The institutional research office evaluated the impact of the degree program on graduates and employers. The academic programs were individually designed, monitored, and executed using institutional and business resources and stressed job relevance and acquisition of job-related skills in the context of a liberal arts education. The research office examined student files and individual portfolios, developed and administered a questionnaire, and interviewed graduates, their supervisors, and resource faculty within the firm. Qualitative methods were found to be appropriate for this study. Administrative outcomes included generation of material that increased visibility within the organization and that related directly to student recruitment. Additional program outcomes include the following: the degree has provided career growth for a majority of the graduates; students increased skills, knowledge, and self-confidence; and students' attitudes or performance on the job improved. (Author/SW)