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ERIC Number: ED232214
Record Type: RIE
Publication Date: 1983-Apr
Pages: 13
Abstractor: N/A
Reference Count: 0
Process and Product in Business Writing: Low Faculty Morale and New Challenges.
Atkinson, Ted
While the classroom situation and textbook exercises are not irrelevant or useless, business writing assignments need a healthy dose of "real-world experience" to make their importance obvious to students. The instructor has only to ask a local employer if the business students can do some of the writing that is backing up in the employer's office. Once an employer agrees, the writing techniques and strategies discussed in texts become important, and assignments accrue an immediacy that never quite seems to happen with simulated business assignments. For the instructor who has not involved a class in a practical situation, it is probably better to stay on campus. A college's office of institutional research will likely have surveys to be written and administered. Such an assignment can expose students to (1) memo writing, (2) letter writing, (3) survey writing, and (4) report writing. They will also learn to deal with experts outside the classroom and will become involved in committee work. There are also other campus offices where an instructor can find practical writing assignments. When business writing instructors involve students in on-the-job writing projects students experience the processes of joint authorship, composition involving a computer or word processor, and preliminary oral presentations involving handouts and visual aids. (HTH)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Meeting of the Eastern Regional Conference of the American Business Communication Association (Philadelphia, PA, April 21-22, 1983).