ERIC Number: ED232208
Record Type: RIE
Publication Date: 1983-Aug-7
Reference Count: 0
Television and Adolescent Sexual Behavior.
Brown, Jane D.; Gaddy, Gary D.
A study examined the relationship of the frequency of viewing sexual content on television and the sexual activity among a sample of adolescents. Approximately 600 junior high school students filled out a questionnaire in their homes. Eight items measuring frequency of sexual intercourse and the number of partners formed one factor, which served as the dependent variable. Two measures of the frequency of viewing sexually oriented television programs served as the primary independent variables. One index measured total exposure to televised sexual content; the other measured selectivity through a ratio of total sexual content to total viewing. It was expected that television viewing would be indirectly related to frequency of sexual behavior and would be more directly related to perceived probability and liking for a set of possible positive consequences of sexual activity. While these expected consequences were predictive of subsequent sexual activity, they were related to television viewing for only the black male subgroup. Both measures of the frequency of sexually oriented television viewing were related to the frequency of sexual activity for blacks but in opposite directions for the two television measures and between males and females. While the results are less than straightforward, they suggest real relationships. (Author/HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).