ERIC Number: ED232173
Record Type: RIE
Publication Date: 1983-Aug-7
Reference Count: 0
Sex and the Bottom Line: Income Differences among Women and Men in Public Relations.
Dozier, David M.; And Others
Two studies tested the hypothesis that the annual salaries of women in public relations are significantly less than those of men of equal education, professional experience, and length of employment with their current organization. A second hypothesis included organizational role status as a variable. The first study surveyed members of four communications and publications associations, in San Diego, California, including the Public Relations Society of America (PRSA), and the second study surveyed members of only the PRSA. Both studies confirmed the first hypothesis: women practitioners earned lower salaries than men, even when the influence of education, professional experience, and tenure with current employer were equalized. When organizational role segregation was added, it was confirmed that women are segregated in the organizational role of communications technician, a position that earns a lower income than other organizational roles. The two surveys of public relations practictioners provide evidence that differences in male practitioner and female practitioner salaries cannot be entirely explained in terms of preparation for advancement. The two surveys also provide strong evidence that organizational role segregation is a useful construct in a theory of salary difference among women and men in public relations. Differences in incomes are significantly reduced when organizational roles are equalized. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).