ERIC Number: ED232162
Record Type: RIE
Publication Date: 1983-Aug
The Teaching of Ethics in Advertising Curricula: An Analysis of ACEJMC Accredited and Non-Accredited Programs and Programs in Business Administration.
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was taught and whether the subject was covered specifically in a separate course or generally in several courses. Responses indicated that the accredited programs preferred teaching ethics in all courses, while departments of advertising tended toward offering a separate course. The consensus was that the "highly ethics related" areas in advertising courses centered around topics concerned with clients, effects on consumers (especially children), laws and regulations, and creative strategy, in terms of how benefits/claims were stated and products and services shown. The overall impression was that ethics was considered to be an important subject that was covered seriously by the majority of responding programs. How they covered ethics and how much time was devoted to the subject seemed to be where the differences occurred. Most respondents seemed to prefer to teach ethics as the subject became appropriate for the topic being discussed. Many respondents felt that ethics was a way of life that touched every part of advertising and that teaching it separately would make the course redundant. Others felt that control in teaching the subject was of primary importance and that teaching ethics should not be limited to the classroom. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).