ERIC Number: ED230935
Record Type: RIE
Publication Date: 1983-Aug-8
Reference Count: 0
The Computer as an Aid to Public Relations Writing.
Rayfield, Robert E.
Teachers of public relations and other communication areas, with endorsement from the Association for Education in Journalism and Mass Communication (AEJMC), should request the data processing industry to develop assisted instruction programs in journalistic writing. Such action would provide a clearly defined need for a significant market and spur the industry to respond affirmatively. The Public Relations Division of AEJMC can take the lead in this effort by stating requirements to the computer industry for interactive computers with programs geared to teach and reinforce the mechanics of grammar, punctuation, spelling, abbreviation, capitalization, word compounding, titles, and other style book forms. It can also suggest that these programs be applied in departmental communications computer centers, which could serve as laboratories for student writers. Committee action should also be taken to consider long term requirements for standardized interactive terminals and programs for public relations and other communications students in writing. Part of this consideration would be the "Writer's Advisor"--a series of interactive programs designed to assist writers by pointing out potential writing improvements through evaluation of readability, use of quotation, personalization, key word assessment, spelling, punctuation, and expression. (HOD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).