Developed by experienced vocational teacher-coordinators and teacher-educators, this guide is intended to be used as a resource by cooperative distributive education and marketing teachers in Louisiana junior and senior high schools. The guide contains suggested curriculum for both beginning and advanced courses. Course I consists of 19 units in four areas: introduction, marketing, sales promotion, and optional units (such as careers in marketing, credit and collections, income tax, and telephone techniques). Course II consists of 14 units in these areas: introduction to marketing and Distributive Education Clubs of America (DECA), marketing research, entrepreneurship, human relations, and special advanced units (such as advanced selling, fashion merchandising, and laws of contracts). Each unit consists of an introduction, goal, performance objectives, suggested activities, an instructional materials list, and where applicable, references. Laid out in a two-column format, teachers' notes are correlated to those sections of the units to which they are pertinent. (KC)