ERIC Number: ED230745
Record Type: Non-Journal
Publication Date: 1983-May
Reference Count: N/A
Rehabilitation in the Public Mind. Strategies of Marketing. A Report on the Mary E. Switzer Memorial Seminar (7th, Washington, DC, November 10-12, 1982).
Perlman, Leonard G., Ed.
This book is the report of proceedings of the seventh Mary E. Switzer Memorial Seminar. The contents include five chapters, papers contributed by seminar participants, which focus on strategies for marketing rehabilitation for various publics, including the general public, disabled persons and their relatives, employers, national decisionmakers, and rehabilitation professionals. The thrust of the seminar was to explore in depth the concept of marketing as it applies to rehabilitation of disabled persons. This topic was deemed timely because, as this country moves into the 1980s and beyond, resources are becoming more limited while the need for rehabilitation services such as counseling, training, education, and job placement becomes greater. Each chapter includes its "action paper," a section on reviews and comments made by the participants, and a summary of the recommendations and implications for action. In addition, special invitational papers are included by experts in public relations, marketing, and government, with an introductory paper by Paul Simon of the U.S. House of Representatives. (KC)
Descriptors: Adults, Advertising, Attitude Change, Counseling, Employer Attitudes, Lobbying, Marketing, Physical Disabilities, Policy Formation, Public Officials, Public Policy, Public Relations, Rehabilitation, Rehabilitation Counseling, Rehabilitation Programs
Switzer Memorial Fund, National Rehabilitation Association, 633 S. Washington St., Alexandria, VA 22314 ($10.00; 25 or more--20% discount).
Publication Type: Collected Works - Proceedings; Opinion Papers
Education Level: N/A
Authoring Institution: National Rehabilitation Association, Alexandria, VA.