ERIC Number: ED230650
Record Type: RIE
Publication Date: 1981
Reference Count: 0
In Search of Diversity. Symposium on Minority Audiences and Programming Research: Approaches and Applications (Lenox, Massachusetts, October 1980).
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
This is the proceedings of a symposium organized by the Corporation for Public Broadcasting for the purpose of focusing on exisiting problems in and future strategies for promoting television programming services to minority audiences. Included are a prologue, "In Search of Diversity," by Howard Myrick; a foreword, "Minorities in Public Broadcasting: Three Essential Concepts," by Jose Rivera; and the following papers: (1) "The Missing Minority in Mass Communications Research," by Marilyn Diane Fife; (2) "Asian-American Audience Research and Public Broadcasting Programming," by K. Kyoon Hur; (3) "Communication Research on Black Americans," by Richard L. Allen; (4) "Latinos in Public Broadcasting," by Nicholas A. Valenzuela; (5) "Anthropological Approaches to Research on Minority Audiences," by E. B. Eiselein; (5) Content Analysis: More Than Just Counting Minorities," by Nancy Signorielli; (7) "Toward the Production of Minority Audience Characteristics," by Oscar Gandy, Jr.; (8) "Qualitative Research and Its Relevance to Minority Audience and Programming Concerns," by Thomas A. Hardy; and (9) "Emerging Telecommunications Technologies, Public Telecommunications and People of Color," by Nolan A. Bowie. A communication research agenda, based on the participants' contributions, is appended to the proceedings, as is a list of symposium participants and staff. (GC)
Publication Type: Information Analyses; Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Note: For individual papers, see UD 022 808-810.