In spring 1983, a survey was conducted at Bakersfield College to ascertain the effectiveness of the college's promotional efforts and to determine better ways of serving the student body. A 16-item questionnaire was distributed to all students, soliciting information on course load; educational objectives, background, and plans; student major; sources of information about the college; radio and television station preferences; preferences for course locations and times; interest in short-term credit or special interest courses; child care needs; and comments and suggestions. The survey yielded 3,539 usable responses, representing a 50% response rate. The study report includes the survey questions and responses broken down for students enrolled in day classes only; those in night classes only; and those enrolled in both day and night classes. Detailed student comments are provided in the appendix. (LL)