ERIC Number: ED230162
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Passport to Successful Alumni Travel Programs. Revised Edition.
Barrett, Stephen, Ed.
An updated and expanded version of a 1976 monograph on alumni travel is presented. It provides practical information on all aspects of alumni travel, including the pros and cons of travel service programs for alumni, marketing and promoting tours, and legal and planning considerations. Along with basic, how-to articles, the handbook also features sample checklists, a sample tour director's handbook, a travel glossary, and a collection of frequently asked questions and their answers. The best of "CASE Currents" articles are also reprinted. Contents/authors include the following: "Designing the Tour" (Jack Maguire, Stephen L. Barrett); "Legal Considerations of Alumni Travel" (John Bisset); "The Care and Feeding of Tour Participants" (Frank B. Jones); "Marketing and Promoting Alumni Tours" (Stanley R. McAnally); "Brigham Young University Alumni Tour Director's Guidebook; "Travel Liability" (Earle Blackmon); "University of Michigan Alumni Travel--Our Smallest Success of 1975" (Harold M. Wilson); "Play the Airfare Game and Save Your Members Money" (Susan Mitchell Bistline); "Add More Education to Your Travel Program" (Stephen L. Barrett); and "Calling Adventurous Alumni to White Water, Black Sea" (Nancy Harper). (SW)
Descriptors: Alumni, College Graduates, Guidelines, Higher Education, Legal Responsibility, Marketing, Program Development, Tourism, Transportation, Travel
Council for Advancement and Support of Education, Publications Order Department, Box 298, Alexandria, VA 22314 ($14.50).
Publication Type: Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Authoring Institution: Council for the Advancement and Support of Education, Washington, DC.