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ERIC Number: ED229802
Record Type: Non-Journal
Publication Date: 1983-Apr
Pages: 35
Abstractor: N/A
Reference Count: N/A
Legislators' Images of Mass Media News Reporting Performance.
Garrison, Bruce
To explore the relationships between the news media and public officials, a study focused on the perceptions of the capital press corps coverage held by members of a state legislature. Data were collected in Wisconsin, where the state legislature consists of a 33-member senate and 99-member assembly. Questionnaires containing semantic differential scales developed to determine public images of mass media institutions were mailed to all legislators, 69 of whom responded. Results indicated that the legislators rated television and radio coverage more favorably than newspaper coverage and that they saw far less distinction between statewide or district coverage in both forms of news media. The findings are similar to earlier findings and indicate that ethics remain an important dimension of media performance in the eyes of legislators, as do media potency, style, quality, and stability. (JL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A