Focusing on the cognitive consequences of the present-day media environment and on the possible implications for cognitive assessment of these consequences, the information environment is discussed concerning the nature of its symbol system and electronic media. Also discussed are the information processing demands of television, the media and culture, using media to cultivate mental skills, cognitive assessment and the media, and media competence. Finally, assessment via the media is explored as to : (1) increasing the face validity of items dealing with processes; (2) testing interpersonal skills; (3) testing the handicapped, and (4) presenting novel and ill-structured problems. The author feels that research and development are now at the stage at which projects can be proposed that exploit more fully the technological tools at hand in ways that will make cognitive assessment more comprehensive. (Author/PN)