ERIC Number: ED229052
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Fundamentals of Research in Marketing. Teacher's Notes, Transparencies, Bibliography, Excercises. Teaching Packages #11.
Ostrow, Rona; Rothstein, Pauline M.
The purpose of this bibliographic instruction package is to help a non-library instructor prepare undergraduate students to find and use books, indexes, abstracts, periodical articles, and other printed reference sources in a search for published information on issues and problems in marketing and information about specific companies and industries. The package is divided into two episodes which can be presented in one class session. Episode I introduces students to the different forms of literature. Episode II teaches students how to locate library materials by using the card catalog and indexes and abstracts. The package includes summaries and lists of objectives for each episode, a materials list showing all transparencies and handouts for the training session, and a suggested script for the conduct of the session. For the student, the package provides paper copies of transparencies used by the instructor; these cover information searching procedures, forms of literature, Library of Congress (LC) subject headings, catalog filing rules, the "Business Periodicals Index," and Predicasts'"F&S Index." Also included are copies of transparencies showing a search log form and a checklist of questions for evaluating indexes and abstracts. An annotated bibliography of reference sources for research in marketing and a marketing research exercise conclude the instruction packet. (ESR)
Descriptors: Annotated Bibliographies, Business, Card Catalogs, Check Lists, Higher Education, Industry, Information Retrieval, Instructional Materials, Library Instruction, Library Materials, Library Skills, Marketing, Records (Forms), Reference Materials, Research Tools, Search Strategies, Transparencies
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: City Univ. of New York, NY. Bernard Baruch Coll. Library Instruction Services.