ERIC Number: ED229028
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Fundamentals of Research in Consumer Behavior. Teacher's Notes, Transparencies, Bibliography, Exercises. Teaching Packages #10.
McDonough, Kristin; Rothstein, Pauline M.
The purpose of this bibliographic instruction package is to help a non-library instructor prepare undergraduate students to find and use books, indexes, abstracts, periodical articles, and other printed reference sources in a search for published information on market research and consumer behavior. The package is divided into two episodes which can be presented in one class session. Episode I introduces students to the different forms of literature. Episode II teaches students how to locate library materials by using the card catalog and indexes and abstracts. The package includes summaries and lists of objectives for each episode, a materials list showing all transparencies and handouts for the training session, and a suggested script for the conduct of the session. For the student, the package provides paper copies of transparencies used by the instructor; these cover information searching procedures, forms of literature, Library of Congress (LC) subject headings, catalog filing rules, the "Business Periodicals Index," and "Psychological Abstracts." Also included are copies of transparencies showing a search log form and a checklist of questions for evaluating indexes and abstracts. An annotated bibliography of reference sources for research in consumer behavior and a consumer behavior research exercise conclude the instruction packet. (ESR)
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: City Univ. of New York, NY. Bernard Baruch Coll. Library Instruction Services.