The seventh in a series dealing with intercultural communication, this volume is organized around the theme of theorizing in intercultural communication. Papers in the introductory section of the book discuss theory building, cultural assumptions of East and West, and an overview of theorizing in intercultural communication. The second section contains papers dealing with theories based on traditional communication perspectives. Specific topics discussed in this section include rules theory, forming intercultural bonds, a system-theoretic view, and a constructivist approach. Papers in the third section cover new theoretical developments and deal with such areas as mass media and culture, cultural convergence, adaptive intercultural communication, and conflict. Papers in the fourth section discuss contributions to the discipline from other subject areas. Individual papers deal with codes and their contexts, language theory and linguistic principles, culture and the attribution process, and the phenomenological approach. Name and subject indexes conclude the volume. (FL)