This lesson on promoting a business, the 13th in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in entrepreneurship and helps them become aware of entrepreneurship as a career option.) The following topics are covered in the unit: the concept of promotion, the major methods of promotion used by small businesses, the relationship between promotion and other business decisions, the decisions that must be made when completing a promotional plan, and the importance of public relations programs for small businesses. Included in the lesson are instructional text organized in a question-and-answer format, individual and group learning activities, a case study, and assessment questions. (MN)