ERIC Number: ED228484
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.
Ashmore, M. Catherine; Pritz, Sandra G.
This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in entrepreneurship and helps them become aware of entrepreneurship as a career option.) The following topics are covered in the unit: economic factors that influence marketing decisions, important market activities, how marketing aids business people and consumers, the meaning of the terms "target market" and "marketing mix," and the steps to be completed in developing a marketing plan. Included in the lesson are instructional text organized in a question-and-answer format, individual and group learning activities, and assessment questions. (MN)
Descriptors: Behavioral Objectives, Business Administration, Business Education, Career Choice, Definitions, Economic Factors, Economics, Entrepreneurship, Learning Activities, Marketing, Planning, Secondary Education, Small Businesses, Units of Study
National Center Publications, Box F, The Ohio State University, 1960 Kenny Road, Columbus, OH 43210 (Complete set--$120.00; individual levels--$45.00 each; instructors' guides--$14.50 each; resource guide--$7.95; module sets--$35.00 each level; individual modules--$2.50 each).
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.