A small town can strengthen its local economy as a result of business people and concerned citizens collectively identifying that community's uniqueness and then capitalizing on it via advertising, personal selling, sales promotion, or publicity. This publication relates the science of marketing to communities. Seven simple techniques are provided to help residents of a small town identify and market what is unique about their community, i.e., brainstorming session, visitor questionnaire, photography contest, interviewing new businesses, focus groups, school essay contest, and professional visitation. A case study of Willcox, Arizona, is included along with a sample visitor registry form. (AH)