ERIC Number: ED227833
Record Type: Non-Journal
Publication Date: 1982
Reference Count: N/A
The Economics of Educational Media.
This guide to the economic analysis of media use in education reviews the evidence on the costs and benefits of educational media and provides a methodology for future decision-making. It includes chapters on establishing a framework for media choice, evaluating the effectiveness of media use, and analyzing costs. The empirical evidence from past projects is chosen to illustrate both different types of media projects and different methodological approaches. Among the projects discussed are the Open University in Great Britain, the Telesecundaria project in Mexico, the Nicaraguan Radio Mathematics Project, the State University Resources for Graduate Education (SURGE) at Colorado State University, and the PLATO computer-assisted learning project in the United States. The final chapter draws on the evidence of past projects to discuss why many media innovations seem to fail and what is required to make such innovations more effective, thus turning their potential cost and educational benefits into reality. Notes, a 5-page reference list, and a topic index are included. (Author/LMM)
Descriptors: Adoption (Ideas), Cost Effectiveness, Decision Making, Educational Economics, Educational Media, Educational Objectives, Efficiency, Foreign Countries, Media Research, Media Selection, Research Methodology
St. Martin's Press, Inc., 175 Fifth Ave., New York, NY 10010.
Publication Type: Books; Guides - Non-Classroom; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Mexico