ERIC Number: ED227555
Record Type: Non-Journal
Publication Date: 1982
Reference Count: N/A
How to Run a School Board Campaign and Win.
Schwartz, Cipora O.
In three chapters, this manual describes how a school board campaign should operate and presents an action plan for board candidates and their supporters. Chapter 1 discusses the candidate's role and duties. It covers the school board itself, qualifications for candidates, precampaign preparation, time required for a campaign, selection of a campaign manager, candidate preparation (including interviews, background reading, written and oral presentations, briefings, and community outreach), and campaigning itself, involving public appearances, door-to-door activities, press relations, name recognition, and meetings with the campaign manager, workers, and committee chairpersons. Chapter 1 also sketches the campaign wrap-up and outlines a week-by-week campaign timetable. Chapter 2 tells how to build a campaign organization, defines the manager's role, and delineates weekly timetables and functions for 13 committees and their chairpersons and members. The committees involve the areas of aides, absentee ballots, briefings, clerical work, finance, letters to editors and friends, mailings and literature drops, neighborhood gatherings, publicity, research, telephoning, and walkathons. Chapter 3 offers sample campaign literature for most areas, including letters, platform, brochures, and press releases. Two appendices list all state school board associations and suggest further reading. An index is attached. (RW)
Descriptors: Board Candidates, Boards of Education, Committees, Elections, Elementary Secondary Education, Guidelines, Letters (Correspondence), Organizations (Groups), Pamphlets, Politics of Education, Volunteers
Publications, National Committee for Citizens in Education, 410 Wilde Lake Village Green, Columbia, MD 21044 ($5.95 plus $1.00 postage and handling).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Committee for Citizens in Education, Columbia, MD.