ERIC Number: ED227533
Record Type: RIE
Publication Date: 1983-Apr-7
Reference Count: 0
Public Relations and Interpersonal Communication.
Lance, Elizabeth P.
Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest persuasive purposes, such as managing social, economic, and political issues, public relations focusses on two-way communication. Interpersonal communication explains this two-way communication. Public relations functions are also psychological rather than social, and personal rather than impersonal. Public relations practitioners act as "linking pins," individuals occupying positions both in the organization and in some external system. This idea needs further consideration on the interpersonal communication level. Finally, public relations is relational. This means that as interpersonal communication it provides information between communicants beyond content. (JL)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Lincoln, NE, April 7-9, 1983).