ERIC Number: ED227532
Record Type: RIE
Publication Date: 1983-Apr
Reference Count: 0
Public Relations: A Speech Communication Map of the Territory.
Piland, Richard N.
The speech communication discipline is an excellent base for public relations education. Public relations is the communication of information or persuasive messages designed to integrate or adapt social institutions to the needs of people. Common functional categories of public relations activity run through virtually all public relations efforts. Most of these stress communication skills, falling into one of two recurring divisions: communication policy decisions or communication activity. Generally, public relations educaton takes place in journalism or mass communication departments of liberal arts colleges, communication departments, or management or marketing departments of business schools. Today the trend is away from journalism toward interdisciplinary programs emphasizing a broad-based social science orientation. A program based on a speech communication curriculum but drawing from 10 different disciplines and employing a public relations internship could give public relations students the functional, structural, and perceptual skills they need to be successful practitioners. (Tables of skills and the proposed curriculum are included.) (JL)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Lincoln, NE, April 7-9, 1983).