ERIC Number: ED227372
Record Type: RIE
Publication Date: 1981
Recruitment Skills. Sex Equity Training Package. Unlocking Nontraditional Careers. Research and Development Series No. 215D.
Spain, Rodney K.
These workshop materials are designed to aid recruiters of nontraditional vocational programs in publicizing their training opportunities. Information is included on convincing vocational educators to recruit nontraditional students, speaking effectively with journalists about program activities, and writing public relations materials. The workshop contains three units that can be presented independently. The first unit provides six sound reasons why vocational educators should recruit nontraditional students. The unit focuses on benefits for the vocational educators rather than on the value of nontraditional training to the students. Unit 2 helps recruiters to work more effectively with journalists. The unit helps recruiters to learn how to create newsworthy events that will entice media coverage and then explains how to interact professionally with reporters. The final unit trains vocational educators to write public relations materials without the help of professional advertisers. Each unit contains objectives, a daily outline, and learning activities. The package also includes lectures, handouts, transparency masters, and public relations samples. (KC)
Descriptors: Affirmative Action, Educational Benefits, Educational Resources, Learning Activities, Learning Modules, Nontraditional Occupations, Postsecondary Education, Public Relations, Publicity, School Community Relationship, Secondary Education, Sex Bias, Sex Fairness, Sex Stereotypes, Student Recruitment, Transparencies, Units of Study, Vocational Education, Work Attitudes, Workshops
National Center Publications, Box F, The Ohio State University, 1960 Kenny Road, Columbus, OH 43210 (RD215D--$5.50; complete set--$44.00).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.
Note: For related documents, see CE 035 503-505.