This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics really is. Going beyond tips for writing a news release, the publication promotes defining what should be sold in home economics--what home economics is; how it works; what it can do for its users; and, what its important features are. This task must be completed before attempting to sell home economics in the school, the community, and to state and national policymakers. The guide is divided into four sections. Section 1 presents concrete suggestions for assessing one's program as a basis for developing a public relations strategy. The next section provides multiple ideas for projecting that picture in a school setting and in the community. The roles of students, teachers, advisory council members, and parents are outlined in section 3 along with suggestions for influencing public policy. The final section provides some additional public relations aids and references. (KC)