ERIC Number: ED227190
Record Type: Non-Journal
Publication Date: 1982-May
Reference Count: N/A
Communication and the Persistence of Ethnicity. Monograph No. 5.
Jeffres, Leo W.; Barnard, Mildred
This monograph presents results of a survey of 13 ethnic groups conducted in the Greater Cleveland area in 1980-81 to determine how ethnicity was affected by communication and the mass media. In the introductory section, the monograph describes the ethnic composition of Cleveland (which includes Hispanics, Vietnamese, Koreans, Filipinos, Indians, Eastern and Western Europeans, Lebanese, Japanese, Asian Indians, Burmese, Cambodians, Iranians, Chinese, Russians, and Turks), and notes the number of characteristics of ethnic newspapers, periodicals, radio and television stations in the Cleveland area and the United States in general. The second section describes how the survey was conducted, discusses major changes in the personal lives of ethnic groups and communities, and examines how these people use and react to the media. Other issues considered are their radio and television channel preference, newspapers read, interpersonal communication, cultural patterns (customs and traditions), integration with family, friends, and neighborhood, and their political involvement. Finally, the results of the current survey are compared with those of a previous survey carried out in 1976. (WAM)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Cleveland Foundation, OH.
Authoring Institution: Cleveland State Univ., OH.
Identifiers - Location: Ohio (Cleveland)