ERIC Number: ED226160
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
MADE 2. Marketing and Distributive Education Competency Based Curriculum Guide.
New Jersey State Dept. of Education, Trenton. Div. of Vocational Education.
This curriculum guide is one in a series of three competency-based instructional materials dealing with marketing and distributive education (MADE). Covered in the individual sections of the guide are the following topics: job orientation (personal appearance, job opportunities, job interviews, basic skills, training plans, legal requirements, and safety); visual merchandising (displays, functions and elements of displays, principles of design, display construction, and evaluating displays); advertising (the function of advertising, advertising media, brand names and slogans, closing the gap between advertising and selling, advertising techniques and costs, and developments in advertising); store operations (types of store operations, retail store protection, store maintenance, stock control, inventory, stockkeeping, and caring for fixtures and displays); management (retail store patterns, store locations and arrangements, department layouts, financing, store policies, and personnel policies) product and service technology; and career areas (general merchandising, food service, food marketing, petroleum marketing, advertising, and finance). Each lesson includes an outline of material to cover, behavioral objectives, general competencies, a lesson plan, suggestions for applying specific competencies, an audiovisual list, a bibliography, a competency-based test, and directions for observing and evaluating competencies. (MN)
Descriptors: Administration, Advertising, Business Education, Career Education, Competence, Competency Based Education, Design, Distributive Education, Employment Opportunities, Guidelines, Job Skills, Lesson Plans, Marketing, Merchandising, Producer Services, Retailing, Secondary Education, State Curriculum Guides, Visual Stimuli
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: New Jersey State Dept. of Education, Trenton. Div. of Vocational Education.
Identifiers - Location: New Jersey