ERIC Number: ED226015
Record Type: RIE
Publication Date: 1982-Mar
Reference Count: 0
Communicating Evaluation Results to the Public: A Four Step Process.
Bunch, Michael B.; And Others
A procedure is presented for communicating evaluation results to various publics in an effort to achieve wider use of the results. A combination of strategies from the evaluation specialist and public relations specialists first requires an analysis of the perceptions of people with whom the evaluators wish to communicate. This analysis must determine what the public already knows, their misconceptions, their information sources, and which groups should receive the highest priority. Strategies for communication are determined in the planning phase, which considers the various publics concerned, the message, the presentation source, the information channel, reaction monitoring, and feedback used in the next cycle of planning. The actual communication of information should be very broad at the onset with progressively greater specificity to provide basic information, persuade or clarify. The final task is to evaluate the effectiveness of the communication, including listening to criticisms and being ready to make indicated changes. (CM)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (66th, New York, NY, March 19-23, 1982). Figure 1 may be marginally legible due to small print.