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ERIC Number: ED225625
Record Type: Non-Journal
Publication Date: 1982-Nov-9
Pages: 13
Abstractor: N/A
Reference Count: N/A
Corporate Solicitation--SUNY Style: A Two-Year Urban Campus' Approach to Corporate Giving.
Milligan, Frank G.
Monroe Community College (MCC) is located in a county with over one million residents, where over 40% of the workforce is employed in manufacturing and where a number of major corporations are engaged in high technology production. Strong links existing between MCC and local industry are illustrated by the degree programs offered in high technology areas and the courses tailored to the needs of local businesses. In recent years, the college has actively sought financial support from local corporations to offset cutbacks in other funding sources. MCC's approach to soliciting corporate support has included: (1) a high-level administrative commitment to seeking corporate funds; (2) the appointment of individuals with responsibility for soliciting funds; (3) the establishment of a foundation for obtaining and distributing funds; (4) the matching of demonstrable college needs to the self-interests of corporations; and (5) the develoopment of contacts between company executives and board of trustee members, the college president, senior administrators, and faculty. Most of MCC's efforts have involved the solicitation of funds for a specific purpose, such as special programs, equipment items, training activities, financial aid for students, or physical space for a program or course. Although much of the fund-raising work in the past has arisen from spontaneous contacts, MCC is now engaged in the planned solicitation of corporate funds. (HB)
Publication Type: Reports - Descriptive; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A