Designing a successful institute takes skill, flexibility and awareness of intercultural and cross cultural differences. This paper presents the problems encountered in setting up the Sogang Institute for English as an International Language, as well as guidelines for persons attempting to set up similar institutes in countries where English is taught as a foreign language. The Sogang Institute opened in October 1981 with 10 teachers, all with Master's Degrees from the United States in teaching English as a second language. The responsibilities of the 3 members of the administrative staff and the 10 teachers include designing and implementing 4 curricula for 4 different kinds of students, as well as designing and carrying out an intensive, 4-week retraining program for Korean teachers of English in middle and high schools. This course was conducted under guidelines specified by the Ministry of Education and in cooperation with the staff of the General English Program at Sogang University. Also discussed are the morale problems that developed initially, and recommendations are made on the basis of hindsight and experience. The successful teacher training program, which has become an informal model for other university programs in Korea, is described in detail. The appendices include a detailed curriculum guide for the teacher training program and a selected bibliography. (Author/AMH)