PDF pending restoration
ERIC Number: ED225289
Record Type: RIE
Publication Date: 1982
Reference Count: 0
School Public Relations: Communicating to the Community. Fastback 182.
Kinder, J. A.
To help school administrators, this handbook suggests guidelines for establishing a school public relations (PR) program and offers techniques used by schools to communicate with the community. The introductory section stresses the need for school PR, given recent political, financial, and demographic changes. The second section outlines a master PR plan, comprising a PR committee, a public opinion poll, and staff workshops on PR. The importance of being open with the media is emphasized in the third section, which also presents guidelines on working with reporters and writing news releases. The following section discusses written communications with parents (including single-parent families), conferences, and parent-teacher associations. The fifth section, concerning community elections, touches on ways to win school budget elections and provides ideas for working with the business community, citizen advisory groups, parents, senior citizens, students, and influence groups. Four success stories about school PR are presented in the sixth section, involving public school systems in Dallas (Texas), Utica (Michigan), Fairfax County (Virginia), and Jacksonville (Florida). The subsequent section describes the National School Public Relations Association. The handbook also includes a brief bibliography of school PR resources. (RW)
Descriptors: Elementary Secondary Education, Guidelines, Mass Media, Organizational Communication, Parent School Relationship, Program Development, Public Relations, School Community Relationship, School Districts
Publications, Phi Delta Kappa, Eighth and Union, Box 789, Bloomington, IN 47402 ($.75; quantity discounts).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Phi Delta Kappa, New York, NY.
Authoring Institution: Phi Delta Kappa Educational Foundation, Bloomington, IN.