ERIC Number: ED225205
Record Type: Non-Journal
Publication Date: 1982
Reference Count: N/A
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1982 (Vol. 43 Nos. 1 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 32 titles discuss a variety of topics, including the following: (1) the elderly audience for religious broadcasting; (2) response to television advertising of directly marketed products; (3) the effectiveness of documentary film as an attitude influence device on elementary school pupils; (4) the economic and creative integration of film and television; (5) images of older adult characters on daytime television serial drama; (6) the development of radio foreign correspondence in the United States through 1940; (7) adolescent reactions to race and sex of professional television newscasters; (8) humor in advertising; (9) American television networks' evening news coverage of the Iran crisis; (10) taxation proposals for the funding of American broadcasting from 1922 to 1926; (11) values on television shows watched by elementary school-aged children; (12) professionalism among television news directors; (13) the application of humanistic values to the study of the mass media in American culture; (14) local comparative television advertising; (15) the effect of mass media price advertising on the retail price of a convenience product; (16) community image, communication, and quality of life; and (17) structural determinants of television's role in Mexican American and Anglo households. (HTH)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.