Recent experiments have shown that people process information about themselves more efficiently than other kinds of information. To investigate individual differences in the processing of self-relevant information, subjects (N=41) rated the self- and other-applicability of 90 traits and completed nine standard personality scales. Several measures were derived from the trait ratings: one represented the degree to which judgments set the subject apart from others in a favorable direction and another served as an index of the favorability of self-applicability judgments. These derived measures yielded significant correlations with several personality scales including Repression-Sensitization and Social Desirability. The findings suggest that those higher in self-esteem spend less time thinking about themselves, a factor that may represent a cognitive aspect of self-esteem. (Author/JAC)