ERIC Number: ED224991
Record Type: RIE
Publication Date: 1982-Dec
Reference Count: 0
Five Basic Microcomputer Applications for Marketing Educators.
James, Richard F.
The microcomputer has five basic applications in marketing education--a remedial/tutorial application, instructional purposes, simulation, the project data base, and classroom management. Examples of word processing applications of a microcomputer are updating annual training plans and producing letters to advisory committee members, parents, and others. One further application that is a little broader is a computerized tabulation system for competitive event of Distributive Education Clubs of America. Other applications are utility programs, not an application for student use, but for teacher use of microcomputers. The steps in equipment (microcomputer) purchasing are looking at needs, and then considering the hardware. If a microcomputer-lab situation exists, networking must be considered. Three types are video networking, printer networking, and computer networking. (YLB)
Descriptors: Computer Assisted Instruction, Computer Oriented Programs, Computer Programs, Distributive Education, Laboratories, Management Information Systems, Marketing, Microcomputers, Networks, Postsecondary Education, Programed Tutoring, Purchasing, Remedial Instruction, Secondary Education, Simulation, Word Processing
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the American Vocational Association Convention (St. Louis, MO, December 1982).