The use of video recorders in the speech communication classroom focuses learning on self-evaluation and self-improvement, making it possible for real and permanent changes in behavior to occur. Effective use of this medium requires adherence to three principles: (1) the extensive use of positive reinforcement; (2) the provision of immediate and private feedback; and (3) the provision for multiple recorded experiences, each building upon the preceding one. The decreasing size, complexity, and cost of the equipment have made it increasingly accessible and easy to handle. The minimum essential equipment, consisting of a cassette video recorder, a small monitor, a camera on a light tripod, and a microphone, can be obtained for less than $3,000. If the department is able to handle a complex system, all equipment can be arranged in a small area in the rear of the classroom, so that the instructor can operate the equipment in one place and students can organize and conduct the activities. In addition to using the videotape for student self-improvement in any course encouraging student participation, instructors can use the equipment and principles described for improving their own teaching techniques and communication skills. Staff development programs can involve consultants working with individual instructors or small groups of teachers working together. Faculty and students, given the power to see and hear themselves as others do, can be motivated to achieve more effective communication skills. (AYC)