ERIC Number: ED224516
Record Type: Non-Journal
Publication Date: 1982-Oct-14
Reference Count: N/A
Report of the 1982 Marketing Committee.
Carling, Philip C., Ed.; Ryan, G. Jeremiah, Ed.
Recommendations for marketing policies, goals, objectives, and activities are presented in this report as proposed by Brookdale Community College's (BCC's) marketing committee. First, introductory material clarifies the marketing orientation and philosophical platform of the college. Next, the recommendations are presented in four categories: (1) policies to establish BCC's long-range marketing stance and degree of commitment, including adopting the marketing concept, striving to become a responsive organization, making a commitment to integrated marketing, and adopting a balanced marketing position; (2) goals to provide a 3- to 5-year focus for marketing planning, which include increasing public involvement, associating BCC with excellence, becoming a positive economic force, and strengthening involvement with business and industry; (3) objectives to set priorities for the next 2 years, including revitalizing communications, supporting enrollments in credit courses and programs, and increasing participation in community services and cultural programs; and (4) specific activities to be undertaken within 1 year in support of the objectives, including the creation of a marketing control board. The bulk of the report consists of appendices providing a background to marketing at BCC; an outline of the systematic marketing audit; an overview of BCC's publics and markets; a list of its programs and services; a situation analysis; and a list of past, current, and future marketing activities. (HB)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Brookdale Community Coll., Lincroft, NJ.