ERIC Number: ED224134
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
PR for Special Programs. Basic School PR Guide.
Zimmerman, Samuel L.; Hayden, Joseph, Ed.
Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide emphasizes that a school district must have a public relations plan for each of its special programs--Title I, Title IX, Title IV-C, education of the handicapped, gifted and talented programs, and others. These special programs have increased the need for support and understanding by staff members, students, parents, and the community. This guide tells how to develop plans to meet the special needs of these programs. Ideas are presented for communicating with parents, school staff, students, nonparents, senior citizens, government officials, the police, and the media. Methods of gaining feedback on the success or failure of public relations efforts are outlined. The appendices contain eight different examples of communication materials. (Author/MLF)
Descriptors: Elementary Secondary Education, Information Sources, Interpersonal Communication, Mass Media, News Media, Older Adults, Parent School Relationship, Participation, Police School Relationship, Public Relations, School Desegregation, School Districts, School Personnel, School Policy, School Support, Social Problems, Special Education, Special Programs, Student Participation
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.