ERIC Number: ED224132
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
PR Programs for Small, Suburban and Large Districts. Basic School PR Guide.
Bachman, Duane; And Others
Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide presents views from the superintendent of a small district who is his own public relations person; from a public relations director of a large suburban district; and from a public relations administrator of one of the nation's largest urban school districts. Small districts are claimed to enjoy two direct advantages when it comes to developing and implementing an effective communications program: the program can take on a very personal quality, and the media in small districts are usually "proschool." A public relations program for suburban districts must deal with unique concerns that include geographical area, population consideration, competition for attention, developing a sense of community, and planning the program to use all media channels. Finally, in large school districts the total city community must be invited to become intensively involved with the schools. The three types of districts are given advice on getting started, program ideas, and ways to obtain meaningful feedback on information efforts. The appendices contain sample forms to assist in setting up a school public relations program. (Author/MLF)
Descriptors: Citizen Participation, Elementary Secondary Education, Mass Media, Program Development, Public Opinion, Public Relations, Publicity, School Community Relationship, School Districts, School Support, Small Schools, Suburban Schools, Urban Schools
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.