ERIC Number: ED224130
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
Survey/Feedback. Basic School PR Guide.
Banach, William J.
To help improve school public relations programs, this handbook tells how to use survey and feedback techniques and how to interpret survey results. The first chapter gives a brief overview of the usefulness of surveys for getting community feedback. Chapter 2 recommends beginning by deciding what one wants to know from a survey, what human and financial resources will be needed, and what the survey's timeline should be. Chapter 3 discusses deciding whom to interview and describes drawing a sample based on statistical confidence levels and using various sample-selection techniques. The advantages and disadvantages of personal interviews, mail surveys, and telephone surveys are enumerated in chapter 4, while chapter 5 discusses whether to use survey questions with multiple-choice, closed-response, dichotomous, preference, ranking, or rating-scale answers. Chapter 6 recommends using volunteers to conduct surveys. Analyzing, interpreting, and reporting survey results are addressed in chapter 7. Thirteen other ways besides surveys to get feedback are suggested in chapter 8, including speakers' bureaus, suggestion boxes, and student rap sessions. The final chapter briefly summarizes the handbook. Three appendices provide a table of appropriate sample sizes and a sample questionnaire and tell how to draw a survey sample. (RW)
Descriptors: Community Surveys, Data Analysis, Elementary Secondary Education, Guidelines, Interviews, Public Opinion, Public Relations, Questionnaires, Research Methodology, Research Needs, Sampling, School Attitudes, School Community Relationship, School Surveys
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.