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ERIC Number: ED224129
Record Type: RIE
Publication Date: 1980
Pages: 36
Abstractor: N/A
Reference Count: 0
Internal Communications. Basic School PR Guide.
Ellison, Bonnie
To help educators improve their school public relations program, this handbook discusses how to develop an internal school communications program. Chapter 1 explains that schools need effective internal communications systems because school employees are important in communicating with the public. Chapter 2 covers the development of a strong internal communications system. Stressing the need for two-way communication, the chapter identifies a school's internal publics, recommends school board policies on internal communications, suggests promoting interpersonal activities among employees, outlines improved telephone and written communications methods, supports using staff newsletters, emphasizes the need for employee involvement, notes the administrator's role in ensuring good internal communications, suggests ways to hear staff concerns and to involve employees (for instance, through employee advisory committees, staff meetings, or inservice training sessions), presents guidelines for a crisis communications plan, and urges recognition of employee performance and accomplishments. Chapter 3 discusses the evaluation of internal communications programs. Chapter 4's brief summary of the handbook precedes the five appendices, which include a sample board policy, a sample employee recognition certificate, and a district communications model. (RW)
Publications, National School Public Relations Association, 1801 North Moore Street, Arlington, VA 22209 ($7.50 each; $37.50 for set of eight).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.
Note: One in a series of eight Guides which comprise the Basic School PR Kit. Appendices A-D may not reproduce due to small, light print of original document. For related documents, see EA 015 213-220.