ERIC Number: ED224010
Record Type: Non-Journal
Publication Date: 1982-Jul
Clarifying Media Dependency Relationships through Structural Equation and Measurement Models.
McDonald, Daniel G.
A study was conducted to clarify some of the ambiguous findings reported in the media dependency literature. Specifically, it sought to establish whether relationships between use of the media and surveillance gratifications obtained from that use were affected by an individual's medium of primary reliance or whether these relationships might be exhibited without regard to the medium most often used. Approximately 600 adults were contacted by telephone and questioned about their mass media use, political orientation, and demographic characteristics. Data were analyzed by means of the LISREL procedure, which posits "true" or "latent" variables that are unmeasureable except through their indicators. The findings revealed that the medium of primary reliance did make a difference in the relationships between use of the media and surveillance gratifications. It should be noted, however, that this finding is possibly due to a reason unsuspected in previous research--failure in the validity of the questions as indicators of constructs regarding use of the media. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A