The study described in this report was undertaken by Cochise College (CC) to assess the postsecondary educational needs of residents of the Willcox area of Cochise County. Part 1 describes the background and methodology of the study, examining the sampling techniques used in surveys of the general population, local businesses, current CC students and faculty, and high school students. Part 2 provides demographic information about each of the groups in terms of gender, age, language spoken in the home, highest educational level attained, current employment information, and other variables specific to each group. Part 3 summarizes the responses of the surveyed groups with respect to their perceptions of Cochise College and of higher education, while part 4 analyzes the effectiveness of CC's effort in the Willcox area. After part 5 provides information on the additional occupational, avocational, cultural, non-credit, and student services needed in the area, part 6 indicates respondents' needs for courses and programs, providing a complete listing of the courses needed by business. In part 7, an analysis is presented of the additional comments given to free-response questions in the surveys, and in part 8 a population projection for the city of Willcox, a projection of graduating seniors based on past high school graduation records, and a projection of high school graduates' attendance at CC are provided. Appendices include the survey instruments. (KL)