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ERIC Number: ED223194
Record Type: Non-Journal
Publication Date: 1982-May
Pages: 7
Abstractor: N/A
Reference Count: N/A
An Exploratory Study of the Relative Effectiveness of Realistic and Non-Realistic Color in Visual Instructional Materials.
Berry, Louis H.
In order to compare the instructional effectiveness of realistic and non-realistic color cueing on visualized instruction, an instructional unit on the human heart, using slides and an audiotape, was presented to 244 college students. Four treatment groups received the same oral presentation, with the addition of different types of visual illustration--black and white shaded drawings, realistic color drawings, or non-realistic color drawings--for the three remaining groups. Both immediate acquisition and delayed retention effects were examined. The realistic color group was found significantly superior to the non-illustrated group. Results showed that different materials were not equally effective in facilitating achievement. Although the relative number of visual cues, or visual complexity, was held constant across color treatment, achievement differences favored the realistic color group. Facilitative effects of visual materials on learning disappeared after 6 weeks. An eight-item bibliography is provided. (LMM)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A