ERIC Number: ED222899
Record Type: Non-Journal
Publication Date: 1982-Sep-24
Reference Count: N/A
Metropolitan Dominance and Media Use. American Newspaper Publishers Association (ANPA) News Research Report No. 36.
Olien, Clarice N.; And Others
A telephone survey of 10 Minnesota communities was conducted to examine media use. The results indicated a pattern of metropolitan dominance throughout the suburbs and general dominance of metropolitan media for nonlocal news. Dominance of the two Minneapolis daily newspapers was reflected in their circulation, followed by the two St. Paul dailies. Of St. Paul respondents, 26 percent read the Minneapolis newspapers and only 1 percent of Minneapolis residents read St. Paul newspapers. The data supported the expectation that reading of a daily or weekly local newspaper was correlated with the community's self-sufficiency for employment and services as was media use for nonlocal news. The results showed that as the educational level of a community increased, the use of newspapers for nonlocal news also increases and the use of television goes down. Also supported by the data was the expectation that suburbs would choose metropolitan daily newspapers less for local news than would the central cities that produced them. (Attached is a summary of a research report on journalists' views of their jobs and their public. Information for obtaining a copy of the full report is also included.) (HTH)
Publication Type: Reports - Research; Collected Works - Serials
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.
Identifiers - Location: Minnesota