ERIC Number: ED222816
Record Type: Non-Journal
Publication Date: 1982-Apr-22
Reference Count: N/A
The Application of Motivational Theories to Business and Industry.
Clements, Paul; Farrar, Lochia A.
This workshop, designed to use motivational theories in understanding work behaviors and to increase job satisfaction and performance, deals with cognitive theories in motivation, need theories, and the Equity Theory within the Expectancy Valence Model. Counseling technique areas of communication skills and rational thinking that facilitate the use of cognitive models are discussed. The second section deals with the behavioral methods of motivating employees. Behavioral technology is introduced to provide managers with a system of applying behavioral modification principles within organizational settings. Pre-test/post-test results for workshop participants who have used these materials are noted. (Author/JAC)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A