ERIC Number: ED222801
Record Type: RIE
Publication Date: 1982-Mar-2
Reference Count: 0
Using Interdisciplinary Networks to Reach New Audiences through Strategic Outreach.
Conter, Robert V.; Schneiderman, Susan T.
This paper describes the changes in American society which are initiating the need to develop programs aimed at new audiences with diverse needs and interests. The reaction of continuing education units to these needs is discussed and the importance of an interdisciplinary approach is emphasized. The authors describe their use of the Education Marketing Mix Model in defining and reaching four specific audiences -- (1) students; (2) educators; (3) practitioners; and (4) older adults -- for a gerontology-related programming campaign. Included is a discussion of the rationale for strategic outreach, an analysis of relevant networks, a description of the model, and a selective bibliography. (Author/JAC)
Publication Type: Reports - General; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the Western Gerontological Society (28th, San Diego, CA, February 27-March 3, 1982).